Recite Me is a SaaS company that provides accessibility solutions to help disabled internet users interact with digital content. Recite Me's clients include: KFC, British Gas, NHS, Dunelm, and the University of Canberra. I have been working with Recite Me for 1 year. The goal? To produce high-ranking articles that spur engagement.
The result? Over 300 SEO blog articles, all of which hold an average ranking in the top 10 of search engine results. But don't just take my word for it, take a look for yourself…
Guide to Accessible Marketing Best Practices
What are the Levels of WCAG Compliance?
Making the Business Case for Accessibility
For more samples of my work, please get in touch…
How to Mitigate Against an EAA Lawsuit
What are the Best ADHD Friendly Fonts
WCAG vs EAA — What are the Differences?
Springly is a fast-paced SaaS scale-up that serves the nonprofit sector. I served as an in-house marketing assistant for 1.5 years, producing articles on a range of different nonprofit management related topics, which is where I developed the majority of my SEO skills — content strategising, keyword research, editing, and publishing. I was responsible for the production, editing, and publishing of 10 to 15 SEO-optimised articles per week on nonprofit management-related topics, boosting monthly blog traffic from 10k to 30k unique visits in just 6 months. This contributed directly to a 400% increase in customer acquisition. After establishing a concrete understanding of basic marketing principles, I undertook a series of solo projects, including overhauling the company’s weekly newsletter, leading a $5k pay-per-click advertising campaign, and growing a Facebook community from the ground up. Here you’ll find a few samples of my work from my time at Springly. 
The 30 Best Free Nonprofit Webinars
Springly & Edeni: A Digital Transition
Discover Springly’s New Accounting Suite
Our old newsletter needed a little TLC and it was my job to rejuvenate it. After 6 weeks, I grew the newsletter subscriber list by 254%. Revamp of Weekly Newsletter
In 2022, we launched our first eBook as part of our inbound marketing strategy. I was a key player in the production of the eBook, which saw 100+ downloads in its first month. eBook Creation
Growing a Facebook Community
I took over Springly’s Facebook community, Nonprofit Management Circle, in August 2021 when it had just 384 members. One year later, I had grown the community to 1.4k members. 
Managing a $5k PPC Campaign
I was put in charge of managing a $5k budget for a targeted pay-per-click campaign with Capterra — an online marketplace vendor for software products. I analysed metrics — such as ad position, click-through rate, and cost per click — each month, altering reinvestment strategies according to the data.
Put simply, I tested how we performed on each keyword and sector, spreading the budget according to instincts initially, before reinvesting larger amounts in those which proved to be high-performing. The result? A 40% reduction in cost per customer acquisition.